CREATIVE TIME is a nonprofit organization that commissions and presents public arts projects of all disciplines. They strive to commission, produce and present the most important, ground-breaking, challenging and exceptional art of our times; art that infiltrates the public realm and engages millions of people in NYC and across the globe. In 2009 CREATIVE TIME sent out an open call asking for help making a logo for CREATIVE TIME TV, their new online program which would be presenting video works and series. GRAPHIC HAVOC created a few idents. The concept for the logo was to embrace and uphold CREATIVE TIME's current ID while seamlessly integrating this new program. The proposed identity direction was to allow a multitude of photographic imagery to be utilized with the only constraint being the manner/style in which they should be shot/styled.
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