Identity development, logotype design, main title motion design and animation for documentary film along with website art direction.
In the late 1970s, the greatest city in the world was teetering on the edge of total chaos. A failed economy, crime and en masse housing corruption gave way to a city in crisis. Yet out of the economic and social strife that held the Big Apple hostage, a family of homegrown cultures that would forever change the world began to emerge. Downtown Calling not only documents, in detail, the evolution of New York Citys fertile music and art subculture during this period, but how its collective output continues to play a prominent, driving role in the international fashion, art and music industries today. For more information about the film visit
Helvetica’s predecessor in the New York City transit system - Standard (also known as Akzidenz Grotesk) was chosen for use to refer to the circulatory system of the city, and illuminated crosswalk signs inspired the direction of the identity to give a sense of electric nightlife.
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