Founded in Atlanta in 1998, soapbox studios was an audio and video post-production company working across commercial, music, television, and creative production.
GRAPHIC HAVOC developed a clean, clinical identity system built around the visual language of soap, cleaning products, and utilitarian packaging. The system extended across the logo, stationery, rate cards, website, advertising, promotional materials, and other business collateral.
When asked to create a promotional kit, GRAPHIC HAVOC pushed the identity further by designing a custom detergent box complete with a perforated pull tab. Inside were a T-shirt, demo reel, business card, stickers, folded brochure/poster, and a branded clear plastic bag containing actual detergent.
That same approach carried into event invitations. An opening party invitation was hand-printed directly onto a blue rubber dishwashing glove, while soapbox’s first anniversary, which coincided with Halloween, incorporated Blow Pops into the invitation.
