In 2009, Ecko Unlimited earned $1 billion in revenue & was the largest streetwear brand in the world. GRAPHIC HAVOC was contracted to design & develop a major brand update for their line of technical garments deemed as "Ecko Function".
Multiple logo options & lockups were created as well as systems for primary garment labels, exterior branding, interior verbiage/visuals, & many supporting illustrations.
Garment labeling devised to work as a modular system of small patches assembled into unique patters giving each SKU more individuality as well as providing a flexible solution to be expanded upon.
