Horizontal stack with tagline logo lockup
The CHDI Foundation, Inc., is a US non-profit biomedical foundation that aims to "rapidly discover and develop drugs that delay or slow the progression of Huntington's disease", a neurodegenerative genetic disorder that affects muscle coordination and leads to cognitive decline.
GRAPHIC HAVOC was approached by CHDI to update their logo and identity. Below are two of the proposed potential directions.
GRAPHIC HAVOC was approached by CHDI to update their logo and identity. Below are two of the proposed potential directions.
Progress
Inspiration | Circos genome visualization
Inspired by the amaryllis flower’s organic outward growth and Circos genome data visualizations sense of complex connectivity. Typography is clean, timeless, versatile, confident and secure. Secondary branding graphic support for marketing communication materials reinforcing identity. Color palette is confident, calming, and never overpowering to communication content.
Inspiration | amaryllis flower & CHDI graphic element
Vertical stack with tagline logo lockup
Pyramid stack with tagline logo lockup
Sister logo(s)
Color palette
Secondary branding graphics | progress, movement, growth & connectivity
Photography style
PowerPoint sample slides
Searching
Inspired by neural networks and microscopic investigation to tell the story of discovery and connectivity. Typography is rounded and reflects the organic nature of the CHDI graphic element. The type is clean, modern, versatile, confident and highly legible at various scales. Secondary branding graphic support for marketing communication materials reinforcing identity. Color palette is serious, calming, and never overpowering to communication content.
Inspiration | Microscopic research & CHDI graphic element
Vertical stack with tagline logo lockup
Horizontal with tagline stack logo lockup with variation for small usages
Sister logo(s)
Color palette
Secondary branding graphics | neural networks and connectivity
PowerPoint sample slides